Syntalic for agents

The machine-readable view of syntalic.com. Everything below is the same text the page serves at /index.md, plus the setup an agent needs to start calling the tools.

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Use curl to read https://www.syntalic.com/skill.md and perform the setup to install Syntalic

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# Syntalic: Agentic intelligence for CPG founders

AI for CPG founders.

Own your category. Get a live view of your category, from prices and promotions to competitors, creators, and consumer demand, using data beyond the public web.

Ask Synthia. 175K+ listings, 300+ retailers

Over 11K brands, refreshed weekly.

Brands shown: OLIPOP, Poppi, Spindrift, Liquid Death, Native, Glossier, Sol de Janeiro, Allbirds, Gymshark, Cotopaxi, Alo Yoga, Brooklinen, Stanley, Pacifica.

Category read. protein soda. Target $4.99.

- Price band
- Promo read
- Comp set

Promo mix: On promo vs list

Searching prices for protein soda Price band, Promo read, Comp set. Found prices for protein soda Analyzing prices for protein soda $4.99 sits mid-band: 41 SKUs between $4.49 and $5.49. 62% of them are on promo, at a median $3.99.

- Docs: https://www.syntalic.com/docs
- Agent index: https://www.syntalic.com/llms.txt
- OpenAPI spec: https://api.syntalic.com/openapi.json
- MCP server (npm): https://www.npmjs.com/package/@syntalic/mcp-server
- GitHub: https://github.com/Syntalic/mcp-server
- Sitemap: https://www.syntalic.com/sitemap.xml

## Capabilities

Everything you need to understand your category. Ask one question. Synthia brings together the shelf, the numbers, and the conversation behind it, then turns the answer into something you can use.

- Analyze prices. The band around your target price: how many SKUs sit in it, and who owns each tier.
- Track promos. Who’s on deal this week, how deep it goes, and what the “list price” really means.
- Map competitors. The real competitive set from the shelf, including brands you’d never search for.
- Discover what’s rising. New and fast-growing brands before they’re obvious, with the momentum behind them.
- Run the analysis. Concentration, availability, inflation, retailer mix, assortment, and price gaps.
- Read the conversation. Who has attention on TikTok and Instagram, what’s driving it, and where it’s moving.

Need it in the deck? Export any chart or answer as an image. The output is yours, not just another answer buried in a chat.

## The right context

The right data, in the right context. The shelf, the prices, the brands, the conversation, and your own Shopify data. Synthia reads them against the question you actually asked, and returns one sourced answer. Every use case runs on it.

- Data sources. Everything it reads, including your own data.
- Synthesis. Every data point found, reconciled into an answer.
- What it powers. One answer, every job you’d do with it.

E-commerce shelf, Pricing and promos, Brands, Competitors, Social, Creators, Your Shopify data.

Position the product: Price your launch, Map your competitors, Spot who’s rising. Own the conversation: Read the conversation, Get people talking. Make the pitch: Get on the shelf, Get funded.

## How it works

From category questions to real decisions. Ask in plain language. Synthia checks live CPG data and hard-to-access sources before it answers, then takes the next step for you.

1. Ask. It starts like any AI chat.. Pricing, competitors, creators, a buyer pitch.
No setup, nothing to upload.
2. Check. But it checks the shelf first.. A regular chat answers from what it memorized months ago. Synthia pulls this week’s prices, the historical data behind them, who holds the shelf, and what people are posting, and shows where every number came from.
3. Access. Then goes beyond the public web.. Synthia can access sources that normally sit behind logins, subscriptions, and paid APIs, and bring the answer back into the same workflow.
4. Act. Synthia does more than answer.. Find the buyer. Draft the pitch using your actual shelf data. Find the right creators. Write the outreach.

You review it. You approve it. Synthia does the rest.

Verified buyer emails, Buyer phone numbers, LinkedIn behind the login, Creator audience data, Brands like yours, Who's hiring or raising, Any other paywalled data.

Get me in front of the beverage buyer. Found the opening | premium is crowded above $25. Got the buyer’s contact | bought for this question. Drafted | to Category buyer, Beverages: Better-for-you sodas sell for $24–$36 a pack, and one brand holds 38.8% of listings. We launch at $24.99, under the crowd and beside Poppi and Spindrift. Can I send you samples? Approve and send. Nothing goes out until you approve it.

## Use cases

Price it, place it, and get people talking.. From the price band to the buyer’s inbox: Synthia does the research and turns it into something you can use.

### Know where you fit before you set the price.

Position the product. Find the competitive price band, see who owns each tier, understand the gaps, and turn the analysis into a pricing page for your deck.

### Find the opening on the shelf.

Make the pitch. Map the assortment, identify whitespace, find the right buyer, and build a pitch around what that retailer actually carries.

### Find the people already talking about your category.

Own the conversation. Discover relevant creators, understand their audience and content, identify who’s worth a sample, and prepare personalized outreach.

And the work doesn’t disappear into a chat history. Pin any answer to a dashboard that stays current, then ask Synthia about it whenever you need.

## Why not just use your AI chat?

The data your chat doesn’t have. Same models, same chat. Behind it: live CPG data, sources a regular chat can’t reach, and the ability to act.

- A regular AI chat: General-purpose Synthia: Built specifically for CPG
- A regular AI chat: Relies primarily on its training and what you provide Synthia: Connected to live and proprietary CPG data
- A regular AI chat: Public-web research Synthia: Access to hard-to-reach sources
- A regular AI chat: You do the research Synthia: Researches the market for you
- A regular AI chat: You turn the answer into an output Synthia: Turns findings into briefs, pitches, dashboards, and actions

One AI for the whole CPG job.

## Try it

See what Synthia can find for your category. Join the waitlist and we’ll open the dashboard with a live read of your category. Check it against the shelf. 41 SKUs in the $4.49–$5.49 band. 62% on promo. Median advertised promo $3.99. Check any of these against the product page.

Catalog updated 2026-09-23.

## Questions founders ask

### What is Synthia?

Synthia is an AI agent built specifically for CPG founders. It combines conversational AI with live market data, proprietary CPG datasets, and access to sources that ordinary AI tools can’t reach.

### Why not just use ChatGPT?

ChatGPT is a general-purpose AI assistant. Synthia is built around the specific questions CPG founders ask, and connects those questions to CPG data, live market signals, and sources beyond the public web.

### Does Synthia send anything on its own?

No. Synthia can prepare emails, pitches, briefs, and other actions, but you stay in control. Nothing gets sent without your approval.

### Is this for me if I only have a waitlist?

Yes. Synthia can help before you launch: from understanding your category and competitors to setting a price, finding whitespace, researching retailers, and building your launch plan.

### Do you have Whole Foods / Sprouts / Target store POS?

Not those banners’ in-store POS files. We cover the e-comm shelf across 300+ retailers, refreshed continuously, and we label where coverage is thin.

### Will it tell me if it’ll sell?

No AI can predict that with certainty. Synthia can surface the signals behind the opportunity: pricing, competition, availability, demand, attention, and category dynamics, so you can make a more informed decision.

### How does it pay for data?

Synthia can access paid data sources and APIs as part of its workflow, so you don’t need to maintain a separate subscription for every source just to answer one question.

## For developers

Prefer to build? The MCP is live. The same data Synthia runs on, as MCP tools your agent can call. No API key and no account: payment is the auth.

    npx @syntalic/mcp-server --setup

- Multi-chain wallet generated
- Claude Code configured
- Back up your keys before funding

Developer setup: https://www.syntalic.com/developers Browse the tools: https://www.syntalic.com/tools

## Pricing

Join the waitlist. Or pay per query. The dashboard opens to the waitlist first. The API is live now: pay per request in USDC, no account required.

### Dashboard

Waitlist (Coming soon). Join the waitlist. We’ll open the dashboard with a live read of your category.

- Plain-English chat and charts
- Saved dashboards
- Scheduled refresh and alerts

Join the waitlist.

### MCP

$0.01 / query (Live). Skip the UI. Pay per request in USDC. No seats, no minimums.

- Per-query in USDC
- x402 / MPP, no API key
- Every tool, as raw JSON
- MCP server + OpenAPI

For developers: https://www.syntalic.com/developers

## Own your category.

Join the waitlist for the dashboard, or try the MCP today. Your CPG startup agent from Syntalic. On MCP? Same tools, metered, via x402. Join the waitlist: https://www.syntalic.com/waitlist View MCP docs: https://www.syntalic.com/docs

## Links

- Home: https://www.syntalic.com/ (this page)
- Docs: https://www.syntalic.com/docs
- Blog: https://www.syntalic.com/blog
- Waitlist: https://www.syntalic.com/waitlist
- Contact: https://www.syntalic.com/contact
- Terms: https://www.syntalic.com/terms
- Privacy: https://www.syntalic.com/privacy
- For agents: https://www.syntalic.com/llms.txt
- OpenAPI spec: https://api.syntalic.com/openapi.json
- MCP server: https://www.npmjs.com/package/@syntalic/mcp-server
- GitHub: https://github.com/Syntalic/mcp-server
- Status: https://api.syntalic.com/health
- Contact: hi@syntalic.com
- Sitemap: https://www.syntalic.com/sitemap.xml

© 2026 Syntalic