> ## Documentation Index > Fetch the complete documentation index at: https://crushrewards.dev/docs/llms.txt > Use this file to discover all available pages before exploring further. # New shelf arrivals vs the conversation around their brand > New shelf arrivals in the window set against the conversation around their brand: which launches landed with traction and which landed in silence. SILENT LAUNCHES ARE RETURNED, FLAGGED - most launches are silent, so filtering them out answers a different and much less useful question. Mentions are BRAND-level in the window, not per SKU: the corpus resolves conversation to brands, and the field is named so the number cannot be read as proof anyone discussed that specific product. First-seen is the earliest observation of the product in the requested country - so rows flagged `new_store` are first observations of a STORE that entered observation inside the window (stores onboard in waves, and a new store's whole catalog gets a first observation at once). Those are catalog backfill wearing the shape of a launch: flagged rather than filtered, counted in `new_store_launches`, and not to be reported as product launches. ## OpenAPI ````yaml https://api.syntalic.com/openapi.json get /v1/social/launch-buzz openapi: 3.1.0 info: title: 'Syntalic — Data Analytics for Agentic Commerce ' version: 1.0.0 contact: name: Syntalic email: support@syntalic.com url: https://syntalic.com description: >- Competitive pricing data across US and Canadian e-commerce retailers (Amazon, Walmart, Target, Best Buy, Home Depot, etc.). Serves price comparisons, deal alerts, brand tracking, promotional intelligence, and market analytics to AI agents via x402 and MPP micropayments. x-guidance: >- This API has three endpoint groups organized by use case: **Shopper endpoints** ($0.01/query): Use these for price comparisons and deal hunting. Start with /v1/shopper/best-price?q= to find the cheapest option across retailers. Use /v1/shopper/deal-finder?category= to find discounted products. Use /v1/shopper/price-drop-alert?q= to check for recent price drops. **Marketing endpoints** ($0.01/query): Use these for competitive analysis. /v1/marketing/competitive-landscape?category= shows all products in a category with pricing. /v1/marketing/brand-tracker?brand= tracks a brand's pricing over time. /v1/marketing/share-of-shelf?category= shows brand market share. **Analyst endpoints** ($0.02/query): Use these for market-level insights. /v1/analyst/inflation?category= shows price trends over time. /v1/analyst/price-dispersion?category= shows price spread across retailers. All endpoints accept an optional 'country' parameter (us or ca, defaults to us). Query parameters use 'q' for free-text search and 'category' for category-level queries. Marketing and analyst responses carry a `meta` block (served_from, freshness_seconds, schema_version) for staleness budgeting and a `resolved` block describing how the category input was matched against the taxonomy. Every response also sends an X-Data-Freshness-Hours header. **Free pre-payment rejection:** requests that cannot be served are rejected BEFORE any payment challenge — invalid params (400 INVALID_PARAMS), retailers that are not serving-eligible (404 RETAILER_NOT_SERVING_ELIGIBLE, with the catalog quality status and the serving_eligible_retailers list in error.details), and shopper queries that resolve to nothing in the catalog (404 NO_RESULTS). You only pay when the API can actually execute your query. Retailer values are case-insensitive (amazon == Amazon). servers: - url: https://api.syntalic.com security: [] paths: /v1/social/launch-buzz: get: tags: - Social summary: New shelf arrivals vs the conversation around their brand description: >- New shelf arrivals in the window set against the conversation around their brand: which launches landed with traction and which landed in silence. SILENT LAUNCHES ARE RETURNED, FLAGGED - most launches are silent, so filtering them out answers a different and much less useful question. Mentions are BRAND-level in the window, not per SKU: the corpus resolves conversation to brands, and the field is named so the number cannot be read as proof anyone discussed that specific product. First-seen is the earliest observation of the product in the requested country - so rows flagged `new_store` are first observations of a STORE that entered observation inside the window (stores onboard in waves, and a new store's whole catalog gets a first observation at once). Those are catalog backfill wearing the shape of a launch: flagged rather than filtered, counted in `new_store_launches`, and not to be reported as product launches. operationId: getLaunchBuzz parameters: - name: category in: query required: true schema: type: string example: grocery-gourmet-food description: >- Category root slug (department, not aisle). No wildcard: these answers are ranked comparisons. - name: country in: query required: false schema: type: string enum: - us - ca default: us description: Country whose observations define first-seen. - name: window in: query required: false schema: type: string enum: - 7d - 30d - 90d default: 30d description: Arrival window. Only published windows are accepted. - name: platform in: query required: false schema: type: string enum: - all - tiktok - instagram default: all description: TikTok and Instagram are the only platforms in the corpus. - name: organic_only in: query required: false schema: type: boolean default: false description: Exclude posts marked as ads. - name: limit in: query required: false schema: type: integer default: 25 minimum: 1 maximum: 100 description: Maximum arrivals to return. responses: '200': description: Launch buzz content: application/json: schema: type: object properties: category: type: string country: type: string window_days: type: integer platform: type: string organic_only: type: boolean launches: type: array items: type: object additionalProperties: true silent_launches: type: integer description: >- Arrivals with zero brand conversation. A finding, not a gap: most launches are silent. new_store_launches: type: integer description: >- Arrivals whose whole store entered observation inside the window — catalog backfill wearing the shape of a launch. Flagged per row as new_store, never filtered. note: type: string coverage: type: object additionalProperties: true description: >- TWO blocks — social counts brands, shelf counts launches. Never merged. freshness: type: object additionalProperties: true description: TWO values — weekly social, daily serving. Never the max. snapshot: type: object additionalProperties: true nullable: true resolved: type: object properties: input: type: string category_path: type: string nullable: true department: type: string nullable: true match_source: type: string nullable: true match_confidence: type: number nullable: true alternates: type: array items: type: object additionalProperties: true additionalProperties: true meta: type: object properties: served_from: type: string freshness_seconds: type: number schema_version: type: string computed_at: type: string format: date-time price_observed_at_min: type: string format: date-time nullable: true price_observed_at_max: type: string format: date-time nullable: true additionalProperties: true '400': description: >- Invalid query parameters or unsupported enum values. Rejected by preflight BEFORE the payment challenge — no payment is requested or charged for malformed requests. content: application/problem+json: schema: type: object required: - type - title - status properties: type: type: string format: uri-reference title: type: string example: Bad Request status: type: integer const: 400 detail: type: string instance: type: string error: type: object properties: code: type: string message: type: string details: type: object additionalProperties: true additionalProperties: true additionalProperties: true '402': description: Payment challenge required before executing paid work content: application/problem+json: schema: type: object required: - type - title - status properties: type: type: string format: uri-reference title: type: string example: Payment Required status: type: integer const: 402 detail: type: string instance: type: string error: type: object properties: code: type: string message: type: string details: type: object additionalProperties: true additionalProperties: true additionalProperties: true '404': description: >- No matching result. error.code distinguishes the cases: NO_RESULTS (the query resolves to nothing in the catalog), RETAILER_NOT_SERVING_ELIGIBLE (the requested retailer exists but is not serving-eligible — error.details carries its catalog quality_status and the serving_eligible_retailers list to retry against), or NOT_PUBLISHED (a social rollup the current publish run does not compute yet — a gap in what we publish, not a finding about the category). Structurally-unservable requests are rejected by preflight before any payment challenge. content: application/problem+json: schema: type: object required: - type - title - status properties: type: type: string format: uri-reference title: type: string example: Not Found status: type: integer const: 404 detail: type: string instance: type: string error: type: object properties: code: type: string message: type: string details: type: object additionalProperties: true additionalProperties: true additionalProperties: true '429': description: Rate limit exceeded content: application/problem+json: schema: type: object required: - type - title - status properties: type: type: string format: uri-reference title: type: string example: Too Many Requests status: type: integer const: 429 detail: type: string instance: type: string error: type: object properties: code: type: string message: type: string details: type: object additionalProperties: true additionalProperties: true additionalProperties: true '500': description: Unexpected server error content: application/problem+json: schema: type: object required: - type - title - status properties: type: type: string format: uri-reference title: type: string example: Internal Server Error status: type: integer const: 500 detail: type: string instance: type: string error: type: object properties: code: type: string message: type: string details: type: object additionalProperties: true additionalProperties: true additionalProperties: true ````