The band
The price window around your target, and how crowded each tier is, from entry to luxury.
Price your launch
Know the band before you pick the price.
Ask it like:“We’re launching a prebiotic soda. Where do we price the 12-pack?”
One run, start to finish
- Price bands
- Price positioning
- Promo intelligence
We’re launching a prebiotic soda. Where do we price the 12-pack?
- Priced 380 sodas, tier by tier: Premium, $29.88–$35.99, is the crowded tier: 108 products.
- Placed OLIPOP, the shelf leader, on price: OLIPOP averages $34.67 a pack across 131 listings.
- Checked 30 days of promos across 21 brands
Price under the crowd. Premium holds 108 products; the mid tier, $19.95–$29.88, holds 34. OLIPOP averages $34.67 and was on promo in 2 of 411 checks, so its shelf price is the real one.
What you get
The field
Where the brands you’ll sit beside are priced, above you and below.
The promos
Who runs promos, how often and how deep, so you know the real price you’re up against.
Questions about this one
Then the promo price is the real price, and you should know it before you pick yours. Promo intelligence shows who is on deal, how often, and how deep, so you can see whether the band is set by shelf prices or by discounts.
Price and position
Related use cases
Price and position
Price for wholesale
Where your MSRP sits in the category’s price tiers, and the wholesale price that leaves the retailer its margin.
Price and position
Choose your first flavor
The flavors and pack types your competitors already sell, what each sells for, and where the gaps are.
Price and position
Map your competitors
Every brand in your category with its share, including the ones you’ve never heard of.
Why wait?
Test out the MCP today with Claude, Codex or the agent of your choice.
Where should I price my launch?
Join the waitlist for the dashboard, or try the MCP today.