Get on the shelf
The opening on the shelf, and a sell sheet and pitch that quote the buyer’s own shelf, sent when you approve.
Use cases
Everything founders use Synthia for
Research answers from this week’s shelf and social. Outreach goes one step further: it finds the person, drafts the message, and sends it from your address when you approve.
Get on the shelf
Pick your next retailer
Which retailers carry your category, how many products each lists, what they charge, and how often they run out.
Budget for promos
How often your category runs promos, how deep they go, and the deals live right now, so your trade spend has a number behind it.
Get funded
Brands like yours that raised in the last year, the investors who led those rounds, and an intro with your category’s numbers in it, sent when you approve.
Price and position
Price it, and know who you’re up against.
Your retail and wholesale price, the flavor to lead with, the brands on your shelf, and when they move on price.
Price your launch
The band around your target price, who sits in it, and how much of it is on promo.
Price for wholesale
Where your MSRP sits in the category’s price tiers, and the wholesale price that leaves the retailer its margin.
Choose your first flavor
The flavors and pack types your competitors already sell, what each sells for, and where the gaps are.
Map your competitors
Every brand in your category with its share, including the ones you’ve never heard of.
Read the category
Whether a few brands own it, which retailers carry it, and how often it sells out.
Watch the shelf
Price history, price drops, and deals on the products you care about.
Own the conversation
See who’s talking, and who’s worth a sample.
What people post about the category, and the creators already in that conversation.
Get people talking
The creators already posting about your category, and a brief for each, sent when you approve.
Read the conversation
Share of conversation, who is posting, and whether attention matches the shelf.
Spot who’s rising
Brands gaining momentum, new launches getting attention, and the biggest price movers.